I am of the opinion that even with the advent of the Internet facilities, the number of individuals who go to brick-and-mortar shops for shopping activities has not decreased. As rightly said by Rita Rudner, “Buying something in-store is just a very special feeling. Actually, the less I buy something, the more it’s worth to me.”
First, shopping in-store has several functions. One of these simple may be the economic function, such as purchasing a product. Shopping could also fulfill some social functions (meeting people and conversation) and recreational functions (physical exercise, entertainment). Psychological needs are often met by this activity, including the dependence on exposure to information, or even to fresh stimuli. Even though, the Internet afford them the ability to conduct activities such as working and shopping without travelling to activity places, the thought of e-shopping has been on a a specific category of goods and people. This has influenced people at certain time to think whether to get online, or to get in-store.
Second, product characteristics affect e-shopping. The types of products that are popularly purchased via e-shopping are computers, computer hardware and software, CDs, books, travel tickets, cinema and concert tickets, and fast food such as pizza. However, people prefer to get such items as clothes, furniture, and cosmetics in-store. Of the internet grocery shoppers, most would not buy meat, dairy produce, or other perishables online.
Third, e-shopping rates relatively low in comparison with in-store shopping on such shopping mode characteristics as product information, product sales, security of transactions, and simple returning merchandise. Green Paper Those who go for e-shopping take action only for saving time and having flexibility in shopping hours. Moreover, shopping on the net deprives us of the chance to test the products to be able to see if their quality meets our standards. Shopping in stores gives us the chance to test the products at our own pace, along with require clarifications and details that only face-to-face interaction provides.
Fourth, people still see some value in going to the store. Numerous about going to a store to search is that people get the chance to go out and be with people. One more thing, when we go to the store, we can buy what we want and we can know what the store has. On the other hand, we shall never know when stores could have something on-line, and they cannot get it for us immediately. It’s rather a waste to hold back for a product we want than to visit the store and pick it up right away. Further, e-shopping is especially done by people in professional occupations and with high incomes.
Fifth, it is approximately trust. Some people simply do not trust the notion of adding their credit card information online. Shopping on the internet means we should buy our purchases via a charge card, a PayPal account or an E-Check. Not everyone is comfortable paying in this manner and because of that they will continue to search in stores when they can shop online.