Social networking sites are suddenly rising to the top of the Alexa ranked sites on the internet, in addition to blazing a steep trail through the stock market. So, what is inducing the sudden rise is both arenas? What’s causing their amazing success, and what sort of impact will their users have upon the economy? The reality of these questions is pretty simple, however the character and depth upon how they’ll affect our future and society all together is totally a mystery. Among the main areas which is afflicted with these social network societies are charities, and the ratio of donations which is provided to them through the e-commerce which occurs within social networking sites.
First and foremost, the success of a cultural network is due to the number of functionality so it provides to its users. From the dawn of the social network age, people experienced simple desires and demands. Because of this fact, until now, the success of a cultural network is influenced by how many demands so it meets because of its users, in addition to the caliber of the way they meet these demands. Users want to meet up new and interesting people, in addition to keep in touch with friends and family. However, they don’t really wish to have traveling, or spend plenty of time and money through the method to do so. Social networking sites allow users to trade messages and comments with people near and far, in addition to to share pictures, videos, music, and to express their thoughts and emotions through this content and design of these profiles.
However, user needs and demands have evolved and developed on the years. As competition has grown within the social network industry, users have begun you may anticipate the newest and greatest features and functionality within their social network. Many social network users have invested a lot of time each and each week with communicating making use of their friends, and are becoming accustomed to spending a long time online each and every day. That, with the fact that social networks introduced advertising within their sites, has allowed users to now become accustomed to the actual fact they can accomplish much more through their favorite social network in regards to being a consumer. Now, they could find amazing products and services through their social network, allowing them to purchase something or service without leaving their house, or their social network for that fact! Instead of experiencing to leave their social network to surf and search for products, now then will find some truly amazing deals within their social network.
Users are participating in purchasing products and services found within social network sites so much, a considerable amount of earnings have been realized within some of the very successful social networks on the internet. In a written report submitted by eMarketer back 2007, MySpace, still typically the most popular social network definitely, was estimated to generate $525 million in U.S. advertising revenue. Facebook, an easy growing competitor of MySpace earned around $125 million, and both were projected to have significant advertising revenue growth on the coming years. Combined, MySpace and Facebook are projected to account for 75% of social network advertising spending in 2008. Advertising revenue generated within social networks is a clear trend which shows that more and more social network users are looking for products and services while they are utilizing their social networks.
Along side advertising revenue being generated for the social networks, a brand new opportunity comes up for the charity community. Business owners and internet marketers, who wish to help charities by donating a portion of proceeds to charity from their earned advertising revenue, enables charities to also benefit from their new found successes. More and more internet marketers and intercambio trafico businesses are beginning to appreciate they have the greatest ability to help charities through this means, either independently or through the efforts of the marketing and business opportunity representatives within the charity community. Thus, the amount of charity aware advertisers within social networks are growing each and every day. At the beginning of 2007, within Facebook, the social network which put applications or widgets on the “social networking map”, had charity awareness applications numbering in the tens. Now, in 2008, you can find hundreds of applications within Facebook which either raise charity awareness, allow users to donate right to charity, or utilize online advertising for money-saving products which donate a portion of proceeds to charity.
Without the final ingredient because of this success formula, charities wouldn’t have the ability to benefit from this ground breaking opportunity. The ultimate ingredient is social network user awareness. By educating the social network user community that there are advertising opportunities which benefit charities, either direct advertising or through applications and widgets, they’ll then get the chance to produce a conscious decision to select these opportunities over others. Retail sales figures over the last ten years have shown an important trend based on product affiliations to charities. Customers will purchase a good product which benefits a charity through the sale, over another quality product, or even the same product, without any charity affiliation. Through this same model, we can assume that customers could be more likely to do business through e-commerce sites which provide a good product or service online, saving the consumer a trip to the store, but which also provides a percentage of these proceeds to charity.
It is truly essential that the social network community become aware of these opportunities, so they can seek them out. If a Facebook or MySpace users want to purchase something online, then it would require that they look for advertising for that product within their network. Then, it can be imperative that they choose advertised items which also donate a percentage of these proceeds to charity. Advertisers which can offer this charity affiliation, plus a discount that the buyer cannot find elsewhere, will give users a dual benefit from the e-commerce transaction, and will truly find success. Although a lot of burden raising user awareness belongs to internet marketers, some with this user awareness burden lies on the charities themselves. Charities need to make the online community aware of these social network opportunities by marketing them independently websites. This will ensure maximum exposure towards these social network charity donation opportunities, in addition to the quantity of success that the charity community will discover with one of these endeavors.
In the end, charity awareness will determine simply how much success that the charity community will discover through social network advertising. By raising the charity awareness of the advertising community, there would have been a results of more advertisers looking to help charities through their particular successes. By raising the charity awareness of the social network user community, more users will seek out e-commerce opportunities within their network which will benefit charities at the same time. Plus, by charities raising their particular awareness of advertisers and social networking applications which are still donating proceeds to the charity community, they will be able to help them with marketing of these products and services, thus raising an individual community’s awareness of these availability. If this charity awareness synergy is realized, it becomes quite apparent that the social network communities have the greatest potential to raise an immeasurable number of charitable donations through social network e-commerce and advertising revenue.