Getting Social Media Work For a Industry

Social Media and the Development of the Web 2.0

Built to be spread through social interaction, Social Media utilizes accessibility and consumer usability. Taking full advantage of the wide spread use of the Internet, social media uses web-based technologies to activate singular media sources in dialogue with one another. Social networking has had democracy to the dissemination of information and knowledge, giving a voice to the general public, transforming the masses from content consumers to content producers. Social networking has been defined by Andreas Kaplan and Michael Haenlein as “a group of Internet bases application that build on the ideological and technological foundations of Web 2.0 and that enable the creation and exchange of user-generated content.” Many business have started to take advantage of this “user-generated content”, also called “consumer generated media “.The wide spread use of social media has taken the information age one step further into what is becoming called “The Attention Age”

With so much content available on the net and so many voices adding to web-based conversations, the question in play now becomes how to recapture the attention of the masses and rise above the noise that has been produced by the constant online media “buzz “.Distinguishing anybody particular site, person or idea on the net has a lot of creativity and innovation. This need has established a whole new pool of professionals who specialize in driving traffic or awareness of a certain Internet “site” or place. Since everybody has a voice, the target is to become an “authority” in a particular field or on a certain subject. Much of becoming an authority is creating a following.

Businesses large and small have begun to take advantage of this idea and the facility of user generated content and consumer generated media in order to use their customers as marketing tools. With a few simple incentives, business have to power to use their customers as promoters, increasing brand exposure and positive consumer feedback. With the extensive reach of social media sites such as Twitter, messages and information may be spread instantly to thousands of individuals across the globe.

Other types of social media include networking sites such as Facebook and LinkedIn, online forums such as Wikipedia, media sharing tools such as YouTube and MySpace (also a cultural networking site) podcasts, social bookmarking, blogs, vlogs and social network aggregation platforms.

With the widespread use of online media and the prevalence of the Internet, it’s atlanta divorce attorneys business’best interest to take full advantage of social media as an advertising and sales tool. In the United States, social networking accounts for 11 percent of all time used on the Internet. Over a fraction of Internet page visits in the US were to top social networking sites. Bleni Shikime në YouTube Twitter processes multiple billion tweets monthly and averages about 40 million tweets per day. While these numbers may seem staggering, they are increasing every day.

There are numerous ways businesses may use social media and Internet marketing with their advantage. By creating their particular online profiles, they are able to develop following online through sites such as Twitter, Facebook and LinkedIn, as well as distributing content through Wikipedia, a small business blog and their website. Since the target of social media is to begin and spread conversation, businesses have to give you a point of intrigue, be it through interesting content or an incentive in trade for participating in a information exchange.

Businesses also can use the information that sites such as Facebook offer about their users to a target Internet advertising at a certain market. Since Facebook publicly shares information such as occupation, location, martial status, educational background and interests, it is simple to create and target advertising campaigns at a certain group of users.

If done right, online media can be used to truly have the consumer do the marketing. Just like a store selling a shirt making use of their brand name printed across leading, businesses may use their customers as their particular advertising tools. For instance, if a small business creates a Facebook fan page they invite their customers to join by offering a simple incentive like a coupon or usage of “insider information”, their business name will be displayed on their fan’s profiles in the live newsfeed of their fans’friends. By increasing exposure, they will expand their following, thereby gaining more customers.

Social vs Industrial Media

Media may be loosely defined as “a source by which people gain information, education, news, etc.” Online media is distinct from industrial media in it is generally far more affordable and more accessible. Everyone can publish social media, whereas industrial media usually requires significant financial backing. While both social and industrial media have extensive reach, the ability to produce social media is available to anyone. Social networking can also be a lot more user friendly. Anyone with usage of the Internet can cause a Facebook profile or sign up for Twitter without any special training. Industrial media creators, on another hand, have typically received some kind of higher education devoted to the field. Perhaps where the 2 forms differ most is in the fact social media has the ability to be published in real time. Whereas there’s an occasion lag between an occurred event and the information being published in a newspaper, social media is broadcast instantaneously. It’s true that news-reporters can broadcast live to television, but they are able to only maintain one place at one time whereas social media users can distribute information from thousands of different sources. Take the recent earthquake in Chile, for example. While a few reporters and camera crews could show live footage from a certain point of interest, anyone with some type of computer or cellphone could instantly send updates on what was happening from wherever these were, thus providing thousands of live information sources on what was happening in real time. Because of the nature of the Internet, social media is permanent whereas industrial media is destructible. Conversely, however, once industrial media is published, it can’t be edited or altered. On another hand, social media may be changed almost instantly.

Items to Investigate Earlier than Selecting Swimming Pool Service


There’s no better approach to clean up in the warm summers of Houston than to unwind in your sparkling, functional swimming pool. But have you any idea that a swimming pool is much less simple as getting one? The trick to obtaining the very best out of it is good maintenance. This indicates that you must enlist the support of a specialist Houston Pool Cleaning Service. You can find definite parts of a swimming that require methodical monitoring to make sure that they’re working excellently. A mistake may not only lead for your requirements not being able to get pleasure from the plunge in the swimming bath whenever you feel prefer to, but in addition could charge you a large amount in maintenance. Here are many points you need to check up on in regards to pool maintenance to keep it fun and who is fit:

Swimming Pool Plumbing – The typical performance of most portions in your pool is influenced by the plumbing. Plumbing is accountable for waterfalls, chlorination procedures, skimmers, auto water-levelers, pool/spa heating, exhaust/returns, spa stream/air, pool cleaning, and much more. Pumps would be the supplier of water entering the swimming pool. The plumbing structure consists of gas heaters, pumps flitting, chlorinators, and so on.

Detecting Leakages in the Pool – Consequently of changes in the climate or recurrent wearing away, a swimming pool is apt to leakage. Most outflows occur in the pipes of the pool. A crack in the pipes could create a massive drip in the pool. The pool wall is also susceptible to cracks due to the uneven ground. Swimming pool remote installation This is often patched up having an epoxy introduction system. The full total leak renovation must certanly be left to professionals to avoid any extra harm to the swimming pool.

Standard Pool Check-ups – Frequent swimming pool service can help you wthhold the pool dirt free and find any issue before it becomes uncontrollable. Consistent repairs will in truth lessen your total expenditure in managing the pool. Skimmers and filters also needs to be often tested for best operation. You can hire a specialist who gives weekly inspections to keep an effective judgment through the hottest period of the year to steer clear of any problems rising through that season.

Swimming Pool Patch-up: If your pump is making unwarranted riotous noises in the pool, there can be chances so it requires renovation or alternate. Any lighting problem in the pool should really be dealt with by experts, considering that the cables in the swimming pool are incredibly risky. Even small mendings must certanly be created by experts, as this little investment will enhance the pool’s durability.

Landscaping – A selection of backdrop choices stretching from wood floors to specially made concrete is tendered by professionals. Backdrop can enhance the ambiance of one’s swimming pool and make it the absolute location to unwind with friends on a warm summer day.

Gold Coast Pool and spa
1700 Wellesley Dr. Thousand Oaks, CA 91360
Open hours 8 a.m. to 5 p.m.
Over 30 years in business

Buying Casino Bonus Writes to Casino-Playing Past experiences.

Obtaining casino bonus codes is crucial for each and every player who wants to maximize the playing experience he desires to get. Casino bonuses are ways for players to get free money or free stuff from an online casino. Those free offers can well make them stay in the web casino longer. As an example, free money at the beginning (referred to while the welcome bonus) gives money to new players in order for them to explore the site along with gives them one more cushion with their bankroll so that they don’t need certainly to worry much about busting out. Casino bonuses make players feel that they’re in control of the online casino destiny; they feel that they may derive more enjoyment if at the beginning they look for casino bonuses that lurk around in the Internet.

Online casinos are only too willing to give bonuses to these players. Just while the players want to play more and have more enjoyable, VIA4D / these casinos need more clients so that they may earn profits. Therefore casinos regard bonuses as essential; new players are always for the lookout for bonuses, and online casinos should cater to the newest players, because these players will be the ones who will continue playing for a lot more years when they enjoy. No wonder codes for these casino bonuses have spread out all around the Internet. Experienced casino players who have played at multiple casino websites already can’t count how many bonuses that attended their way while they’re actively playing. They, obviously, will even explain, if you inquire further, how these bonuses have given them more security and more thrill in their game play.

Casino bonus codes abound in the Internet. Just enter these on a Google search and you’ll get a huge selection of results. What we are involved about right now is how to get the right codes that’ll benefit you. Here are a few tips for you yourself to accomplish that:

1. Look carefully at the web site where you’ll play. These websites often contain a welcome bonus for new players who want to gain some more money after the first deposit. Don’t just subscribe without looking into all of the bonuses that you may get; you might be missing out plenty of freebies. Usually, once you subscribe, you enter a casino bonus code corresponding to the bonus that you should receive. Keep carefully the bonus code in mind; if you never enter the bonus (or you enter a bad code), you’ll lose out the possibility for the bonus.

2. Browse websites for bonuses within the casino site where you’ll play. Bonuses are everywhere because casinos need to get as much players as you are able to playing in their site, so they really advertise their bonuses on other websites. Search dedicatedly for bonuses before you begin to play at a particular casino site. Now, there are lots of bonuses that serve many purposes, nevertheless, you can’t avail of all the bonuses for any given casino website previously, so you’ve to deliberately choose the bonus or bonuses you will avail.

3. Become a person in casino strategy websites. These websites offer bonuses only with their members. It is not too difficult to join become a person in such sites, so better join. Not only can you get bonuses; you’ll receive plenty of tips that will enable you becoming a good casino player. Sometimes you may get free newsletters or free E-books after you join be described as a member of these websites. You can even access exclusive events, like tournaments.

4. You can even search for a specific type of bonus in the Internet. The welcome bonus (or the match bonus) is found in virtually all casino websites. For other bonuses, you might have to search. If you will want bonus that you could receive if you should be an experienced player already, then you can get a casino site that has a reload bonus. If you wish to play at the true money tables without depositing anything more, look for the no deposit bonuses. While doing each one of these – be sure to list down all the correct codes you will enter when prompted.

5. Read reviews of different casino sites. Nearly all casino sites have bonuses, however, many casino sites have better bonuses than others. It is very important to learn the differences between the caliber of bonuses received from each casino site. Like that, you’ll rise above the advertisements of the bonuses and you’ll look for the actual player experiences based on these bonuses.

6. An individual will be playing, find out whether new bonuses come up. In your online casino account, there is often a “Bonuses” section that indicates new bonuses. Usually these new bonuses expire immediately if you never focus on them so often be on the alert. With time, you’ll accumulate enough bonuses to help keep your online casino play afloat, and there isn’t to worry much about your money being in the danger zone.

7. Ensure that all the codes for casino bonuses that you use are not even expired. As the Internet is a haven for a huge selection of websites offering codes for casino bonuses, a number of these websites rarely update what’s written there, so you’ve to double-check whether these codes remain usable or not. As soon as you enter an expired bonus code, you can’t undo it, and you lose the opportunity to enter a still existent bonus code.

Comments Post:

Internet poker sites make their money from the rake from the pots. The rake in poker is what the casino takes for allowing you to play in their game judi online.

Online Casinos Take steps towards Exterminate Cheaters.

Online poker is immensely popular with a subset of online gamblers because the game doesn’t just count on luck, but on skill too. If you’re playing at an electronic poker table with some other players, your skill counts, and so do the skills of all of the other players. Some online poker players can do quite nicely at earning an area income playing online because they’ve done their game and their betting strategies for years.

But imagine if one of many other players isn’t human?

Individuals have programmed virtual players to beat the odds, and until recently, these “poker bots” weren’t very good. But artificial intelligence has triggered a couple of poker bots that will win big money at online poker games, and online casinos have begun major efforts to shut poker bots out, banning them, and forcing players who use them to offer back their winnings.

Some of the biggest casinos online have invested serious resources toward combating poker bots. Not only do they unfairly drain the casinos of money, however they cheat human players out from the thrill of playing a good game against other good players. Any casino online at which you play poker should make it clear they remove poker bots when they are identified. In some cases, as well as confiscating the winnings received by poker bots, casinos may provide compensation to other players if appropriate.

Yes, you are able to go online and readily purchase a poker bot license, but should you choose, and you suddenly show up at a niche site and start winning poker games, you are able to bet the casino is going to be creating a thorough investigation, and when you’re caught, you will end up banned and have to come back any winnings. Another fact that will place you off the temptation is that copycat companies have hit the industry with plenty of poker bots that simply aren’t any good and certainly are a plain waste of money.

But bots aren’t the only path that folks try to scam casinos for money. Since the first sign-up bonus was offered people have been trying to find out methods to scam them, like by establishing multiple accounts under different names and trying to cash out easily. Online casinos, however, joker gaming have sophisticated techniques of finding people who try this, with methods like limiting one account per IP address and specifying stringent play-through rules for collecting bonuses. Those who find themselves caught trying to cheat are immediately banned.

Web casinos are extensively reviewed online, at internet gambling portal sites, on forums, and in blogs. When selecting a casino online to play at, you need to always read up about them around you are able to to gauge their history and their reputation among real players.

The very best casinos online take every step to ensure that play is fair, payouts are made as advertised, and that cheaters are banned. Those who cheat at online gambling generally don’t get away with it for extended, and they actually don’t make friends in the web gambling community. Cheating online is a losing proposition, because the risks are far too great for any possible ill-gotten gains.

Ways to Succeed around Absolutely free Poker Games Out of Online Casinos.

Free poker games are a trick that the internet casinos use to reel in the players, and you can make the most of this opportunity to make some real cash. I first began playing online poker in a digital pokerroom in 2006, at this time; I was introduced to the freeroll concept.

The free poker games ran about 4 times per day and allowed a maximum of 2500 players, which filled very fast. I managed to find yourself in some of these and soon realized that many people did not take this serious. There were players going all-in on the first hand with absolutely junk cards. I asked the question, exactly why is everybody going all-in? To which several people replied, hey it’s a freeroll!

This mentality soon irritated me and I decided to view some of these freerolls instead of playing in them. On the course of several months, I noticed a development and started to complete a little math. What I came across was that over fifty percent the field was gone in the first hour. I also noticed that if you folded every hand and just sat, you would make the first hour with a little over fifty percent your original stack.

Now needless to say, it is tough to make it deep with about 25% of the chip average, however, I wanted to see how a’survival’mode would play out in the free tournaments. So I continued to play and watch the’freeroll mentality’to find out more about how I could make the most of the free poker games slot. From the beginning I decided unless I had a top ten hand, I wouldn’t play, and even then if I will be put all in preflop, I would fold (yes, even aces!)

My plan was working well, as over another month I was getting to the first break in the free poker games with as much as 2 or 3 times the starting stack. Soon I learned that the simplest way to have deep in the free poker games is to remain as tight as possible in the first hour and part of the second hour. Do not make any unnecessary moves or necessitate draws unless the cost was largely in my favor (like 10:1 or better).

This strategy not just strengthened my play at the internet poker rooms, but also in my live tournament plays. The concept was to save all your plays and moves for later once the field is smaller, and poker players generally tighten up when they get near to the money. Eventually, by using this style with other tips and tricks I picked up, paid down on the free poker games; I took first place three times in 30 days and cashed eight times in total.

Online Casinos : Helpful information towards Widely used Complimentary Games

Someone who is a new comer to gambling in online casinos might be hesitant to use his hand at it, as he is focused on how much money he would lose while attempting to figure out how to play online. Most online casinos offer free games for a trial period that let beginners learn while they play and build up confidence to play for money.

Have you wanted to play games in online casinos and logged to a gambling website and then be confused by the many solutions? When you yourself have played live at casinos in Las Vegas or Atlantic City, then chances are you will be acquainted with table games such as roulette, blackjack and poker along with the slot machines. Online casino games replicate these games except that they follow a 2-dimensional format, although you can almost ignore this fact in the very best online games that feature life like 3D animations with vivid colors.

For some beginners, although the prospect of playing online may appear exciting, there’s always a niggling doubt concerning how much money they would find yourself losing because they did not discover how the games were played. Free casino games are a great introduction to playing at online casinos as beginners can learn while they play without the danger of losing their money.

Listed here is a listing of a number of the popular free casino games based on reviews. All you have to accomplish is register and open a guest account that lets you play free for a limited trial period:

Casino Slots: Slot machine games are popular as they are the easiest to understand joker. All it involves is spinning the reels and matching up several symbols on the win lines. Online casino slots begin from small games featuring 3 reels and 3 lines (the original slot game) and can go up to around 5 reels and 9 lines.

Video Poker: Much like the standard game of poker, online casinos allow you to play an individual hand or if you are a specialist, up to five hands at a time. In reality, some versions of online video poker allow you to play online with friends and family so you feel like you are sitting at the table using them and gambling.

Roulette: The game of roulette online is identical to the true to life roulette tables. You place your chips on a lucky number, color or section and then spin the wheel to see where the ball concerns rest.

Learn how to Trade Cryptocurrencies : Methods from Investing through Digital Currencies.

Whether it’s the notion of cryptocurrencies itself or diversification of their portfolio, people from all walks of life are investing in digital currencies. If you’re new to the idea and wondering what’s going on, below are a few basic concepts and considerations for investment in cryptocurrencies.

What cryptocurrencies are available and how can I buy them?

With a market cap of approximately $278 billion, Bitcoin is the most established cryptocurrency. Ethereum is second with a market cap of over $74 billion. Besides both of these currencies, you can find a number of other choices as well, including Ripple ($28B), Litecoin ($17B) and MIOTA ($13B).

Being first to advertise, there are a lot of exchanges for Bitcoin trade all over the world. BitStamp and Coinbase are two well-known US-based exchanges. can be an established European exchange. If you are thinking about trading other digital currencies along with Bitcoin, a crypto marketplace is where you will find all of the digital currencies in one single place. Here is a set of exchanges according for their 24-hour trade volume.

What options do I need to store my money?

Another important consideration is storage of the coins. One option, of course, is always to store it on the exchange where you buy them. However, you will need to be cautious in selecting the exchange. The popularity of digital currencies has resulted in lots of new, unknown exchanges popping up everywhere. Take some time to accomplish your due diligence so you can steer clear of the scammers.

Another choice you’ve with cryptocurrencies is as you are able to store them yourself. One of the safest choices for storing your investment is hardware wallets. Companies like Ledger skills for cryptocurrency jobs allow you store Bitcoins and some other digital currencies as well.

What’s the marketplace like and how do I find out about it?

The cryptocurrency market fluctuates a lot. The volatile nature of the marketplace makes it more suited for a long-term play.

There are many established news sites that report on digital currencies, including Coindesk, Business Insider, Coin Telegraph, and Cryptocoin News. Besides these sites, additionally, there are many Twitter accounts that tweet about digital currencies, including @BitcoinRTs and @AltCoinCalendar.

Digital currencies aim to disrupt the original currency and commodity market. While these currencies still have a long approach to take, the success of Bitcoins and Ethereum have proven that there’s genuine curiosity about the concept. Understanding the basics of cryptocurrency investment will allow you to go in the right direction.

Exhilarating Different Games during an Online Gambling Casino

Internet casino games may not necessarily be the same as those being played in casinos based in land. Some of the most favorite casino games are created in versions which are more upfront challenging and exciting than those played in mortar and brick established casinos. Aside from the fact that you can play in the comfort of your property, interaction in an online game is more entertaining due to the latest upgrades in online gaming.

The casino war, for instance, is an online game version of a card game from children’s war games. Moreover, your all-time favorite poker in the net continues to be enjoyed a dealer which works on the standard deck of cards working with each player situs judi online. You can give your bets to the cards you’ve after they’re dealt to you. You lose if it’s a diminished value compared to the dealer’s. It is comparable to poker and fascination with the overall game has surged in recent years.

The more innovative the overall game is, the more players like it

On a regular basis, players love to really have the most entertaining innovative online casino games. Considering that many of them aren’t really seasoned gamblers, these gaming enthusiasts are basically seeking for games that are entertainingly rational and more technologically advanced products. An on line casino keeps offering them novel stuff to keep their interest triggered and players love the stuff as their expectations get exceeded every time.

When you have cards that are of higher value compared to the dealer, you win. There is unquestionably great possibilities of fun in casino war games in the net and the promise of luck that lets people’s attention drive them poker playing! The actual kicker is when the dealer and you’ve the same value of cards. You can either select an all out war or enhance the white flag. You can either surrender or fight until you win on the basis of the play you wish to have. You can double your bets if you intend to go to war.

Bluehost Review: An excellent Web-based Site Merchants By now Easy to find

Look at this Bluehost review ahead of once you acquire your own personal own site, blog or even e-commerce business enterprise, or maybe research an alternative internet hosting. There are many small businesses in relation to internet hosting to pick from therefore it could be quite complicated. But after you have gone through some kind of interesting Bluehost review, you possibly can rapidly narrow down your research at the correct one on the market.

In this specific Bluehost review, you will see that Bluehost is without question between preferred web hosting service organisations within the marketplace because they assist saving time and cash. This provider is performing so with aid from the inexpensive rates along with great customer support. The in-patient help isn’t offsite but alternatively dealt with to the United States Of America. Many of the troubles are sorted out in a few minutes involving calling their computer support line. Bluehost gives a variety of attributes as well as, limitless space and additionally bandwidth, free domain, functionality comparable to over 2500 POP3 email addresses, endless domains, FTP, CGI, PHP, CPanel, free advertising coupons and even more. There’s rarely this kind of mix of value for almost any website hosting services.

Bluehost web hosting makes for a great number of features for all those utilizing their individual webpage as well as company. Once you register you are able to acquire more than $100 worth of advertising discounts through various search engines like Google in addition to affiliate marketing networks website. The specific $75 Google AdWords deals might cost at the trouble of applying and includes Bluehost support for your year. By simply having Bluehost, you won’t only have the know-how to create your website and also site visitors it with your promoting coupons. Subsequently you will discover an unique option created by Bluehost review which it is additionally vital to receive a good deal with Bluehost hosting starting up at $6.95/month (no setup fee).

Exactly how hard is it to generate your own personal web page with Bluehost? Its actually really simple. Bluehost includes all the scripts to assist you automatically make your webpage using 2 to 3 steps. In only moments you could get your hands on a niche site, construct your online site alongside drive traffic to it.

When you yourself have your own domain name in addition to web page you might transfer the existing website over alongside get seamless integration without the necessity for reducing just about any uptime.

There are lots of hosting services available available on the market that may charge startup costs, domain service fees and also storage area and also data transfer fees. Bluehost does not possess such premiums and provide these facilities absolutely free, you merely choose the monthly web hosting or maybe you will pay the entire year up front. Pay previously and prepare an unlimited number of web-sites as well as space. Keep on by using this Bluehost review by simply exploring below to acquire a special deal on Bluehost web hosting.

In height Office Partition Systems – Areas to consider Earlier than Choosing

Under some conditions, a large partition system that extends from the ground to the ceiling is desirable to regulate the noise in a company environment. You will find certain problems that must be addressed before investing in this partition system.

One issue is fire safety. A high system that blocks the exit signs, fire extinguishers, sprinkler system or audible alarm noise could be deemed unsafe by the local fire marshall. This may require its removal or modification to meet the local fire codes, per the Fire Marshalls demands.

One assumption that’s dangerous, is thinking that you realize your ceiling height. You might think that you realize the ceiling height, but a careful measurement is required. Ceilings have a tendency to sag in unsupported areas, and could vary by an inch or maybe more in a variety of places. It is essential to assess the distance from the ground to the ceiling, wheresoever the panels will meet with the ceiling, to make certain that the panels will fit. In cases where you’ve an average “drop ceiling” the height could be adjusted upward, by twisting the support wires holding the ceiling framework. In the event of a solid ceiling, you don’t have this option. The panels must certanly be slightly shorter compared to the ceiling height, or they’ll not fit.

Then there’s the matter of air flow. Office environments will most likely have some kind of ventilation provided by the air conditioning equipment or heater, or maybe just windows. Enclosing a proposed office using a floor to ceiling partition system could impede the airflow to that section and require venting. Venting by means of low and high vents can accommodate some minor amount of convection. As hot air rises, it can flow out from the propose office through the high vents and thus develop a slightly lower air pressure in the bottom, where cooler air can flow to the proposed office through the reduced vent divisoria piso teto. A qualified panel manufacturer should have the ability to provide the vents, built to the panel system to support airflow into each office.

Lighting is another concern. Panel systems are normally opaque, so they really block light. If a company has its own lighting then the problem is mostly solved. However, in case a propose office does not have lighting, then some kind of window arrangement built to the panel system would be needed to offer some light for the reason that office. It’s recommended to take advantage of natural lighting that comes through skylights, or windows facing outside. In case a partition system has built in windows in strategic locations that accommodate the use of outside natural lighting, then this may reduce amount of time where in actuality the electric lights are switched on during the day, thus reducing your time consumption.

One valid reason that tall partition systems are used is always to supremely control the noise. Short panel systems are not so with the capacity of this, as sound travels as a “wave”, and simply goes over the top of the panel systems and travels through the entire office, until absorbed by soft treatments, such as carpet, drapes, and other absorbing structures. However, sound waves can transfer through a panel system too. The materials used inside a panel is of concern to those seeking maximum noise reduction. Think about this: Sound travels most efficiently through dense, hard mediums. Thus, sound travels better (and faster) through water, than air. Hard mediums can transfer sound much better than soft mediums. Another example of that is considering ballistic plastics. A glass surface is hardly bullet resistant because it’s hard, and brittle. It cannot withstand the kinetic energy of a bullet, as it cannot flex enough to absorb the energy without breaking. Polycarbonate is an application of clear flexible plastic. Polycarbonate is more bullet resistant than glass, because it’s more flexible, and can absorb the impact bette, without breaking. For that matter, Kevlar fabric is bullet resistant largely because of it’s combination of great flexibility and high tensile strength.