Consumers have a number of options in regards to viewing movies at home. Two of typically the most popular are renting movies at the area video store and renting movies via an on line service. An informal survey was recently conducted on a house electronics/entertainment site regarding the movie viewing habits of website visitors. The outcome pointed to some of the misconceptions that still exist about online rental of DVDs by consumers which have not even tried the service.
Participants in the survey were asked a number of questions, including how often they watch movies in the home, whether or not they rent movies online, and or even, why. Nearly 28% of the responding indicated they rent movies online. Of the remainder, probably the most frequently cited reason behind not utilizing an online movie rental service was concern which centered across the perception that online movie rental will be more expensive than the area video store. When considering a few scenarios it becomes evident which method is commonly more affordable.
For people who indicated they watch only 1 to 3 movies monthly the savings from renting online are small. Renting 2 movies monthly at the area video store would average around $7.40 whereas renting from Netflix for instance, if they chose the program that’s a limit of 2 movies monthly, would run $5.99. After finding a video at the area store the user might have overnight or maybe one week to come back the movie but an on line rental allows them to help keep the movie for an unlimited period of time.
For those people who responded they view 1-3 movies per week, the savings will be more significant. For example, renting 8 movies monthly would run around $29.55 at the area store and only $14.99 online if they chose the “2 out at a time” plan or $17.99 for the “3 out at a time” plan. As viewing increases so does the likelihood of experiencing greater savings.
For individuals who responded they view 4 movies per week (averaged out to 16 per month) the common cost at the area store will be $59.04 while online rental will be $23.99 allowing the user “4 out at a time “.Renting through a service like Netflix generally doesn’t limit how many movies an individual views but alternatively, how many movies they can have out at any given time. Therefore rentals are just about unlimited with lots of the plans.
The 2nd most often cited reason behind not utilizing online movie rental services was that the person rented movies on the spur of as soon as and did not plan ahead myflixers. Certainly renting movies online and receiving them through the mail wouldn’t allow someone to decide at 6:00 p.m. that they want to see The Queen and receive it so that they can be viewing the movie by 8:00 p.m. However, the delay for receiving movies selected through the mail is just 1 business day which may seem sufficient in most instances.
The ongoing future of DVD rental might be changing however as Netflix announced in early 2007 that customers would now have the option of watching movies instantly with a streaming service that is available nowadays for some movies. The service should be quicker than most download services as streaming allows viewing of the movie as it is streamed rather than waiting until download is complete. Although a complete transition from the current mail delivery system to a download form of service will need time, it’s clear that immediacy will only continue to improve. It would seem that other online movie rental services would follow suit in coming years in order to compete.
Consumers who have not been initiated into the online movie rental world also might be unacquainted with other benefits/features of such services.
* Greater selection- A normal video store has 10,000 to 15,000 titles available whereas the Netflix online movie rental service has over 80,000. This might seem to eliminate the situation of consumers coming to the store only to get that there is nothing there they genuinely wish to see.
* There are no fees related to the delivery and return of DVD’s; and there is no traveling to and from the store as movies are delivered with their door or with their home via streaming.
* Movie selection is assisted by user reviews through online programs like Netflix.
* Trials of online movie rental services are often risk free as you can find free trials available and no cancellation fees.
* There are never any late fees nor restrictions on what long a video could be kept.
Misconceptions about online movie rental services seem to limit the participation of an important quantity of consumers. Online movie rental probably supplies the services that most consumers want, even though they don’t know it yet.