Is Outsourcing SEO Offshore a Good Business Decision?

Outsourcing SEO offshore is becoming increasingly popular as a practical option for retrenching businesses. SEO companies in India and the Philippines, among developing countries, are the favorite choice from where SEO is outsourced. This is no real surprise considering the fact both countries have abundant supply of skilled laborers in the field of information technology.

Naturally, projects wanted to western SEO companies have significantly declined crippling their operations. Western SEO companies walk out business while the alternative happens in the east. Unfortunately, some western SEO companies responded by maligning the quality of SEO services provided by offshore companies. Somewhat, their sentiments are understandable but when you pay an in depth attention for their logic, you will realize so how self-serving it is ทำ seo.

Offshore SEO Service Equals Poor in Quality

Here is the first attack you will commonly hear from western SEO companies. Somehow that is true, in the same manner that it’s also true in the west. What I’m wanting to say is, not totally all offshore SEO companies deliver crappy services and not totally all SEO companies in the west are reputable.

On the contrary, offshore SEO companies are in fact a lot better than their western counterparts. In the west, SEO is mostly done as a part-time, home-based job. In India and the Philippines, SEOs work full-time in a company where SEO is their core business. They are not only housewives with minimal SEO training but they’re highly skilled professionals with in-depth knowledge of SEO that’s been acquired from intensive trainings.

In the Philippines, SEO professionals need to keep on top of their games. They’re going through plenty of trainings, seminars and workshops to have edge over their peers, which explains why most of them have other skills like web design, graphic design, programming etc. This is vital if they would like to keep their job. Why? Because competition is fierce. There are always a large amount of skilled SEOs but there is a few position to fill. In essence, once you assist SEO businesses in India and the Philippines, you are working with the bests.

Language Barrier

Among the biggest challenges that SEO companies in the Philippines and India face is language. Because so many of the clients are from the US, UK, Canada and Australia, they should use English in their SEO campaign. Since English is not their first language, you would expect problems making use of their grammar. Fortunately, that is incorrect for all offshore companies. A large quantity of SEO organizations in India and the Philippines employ professional writers for their content needs. Some western companies resort to providing their particular content to SEO companies to make sure correctness in grammar.

And to assume these companies in the Philippines and India don’t know your objectives and don’t understand your priorities, mainly because English is not their first language, is too much of an assumption. You never need to be an English speaker to realize that businesses operate for the same reason – to produce profit. Proper realignment of one’s SEO strategies to reach your client’s goals and objectives don’t depend on your own comprehension of the English language.


The key selling proposition of SEO outsourcing companies offshore is cost-cutting. This is made possible because offshore companies generally speaking operate at a much cheaper cost. Employees are paid a meager salary, almost a third of what an American SEO is paid. Or is it really meager?

To compare two professionals from two countries based on their salary without considering their country’s standard of living is not fair. Similarly, saying that SEOs in India are exploited simply because they receive just a quarter of the salary paid to an American SEO, is moronic. The cost of living in India is a lot cheaper compared to the US, this means even when their salary is smaller, their purchasing power compensates for the difference.


Clearly, there are always a large amount of misconceptions about offshore SEO companies. Problems have already been identified which are mutually exclusive to western SEO companies. Results from your own SEO campaign is not correlated to whether you outsourced your SEO offshore or not. It’s more of how you chose your SEO company. Hence, we conclude that outsourcing your SEO offshore is not really a bad decision, actually, it can offer a lot of benefits to your company.

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