There’s been much talk through the years on the best way to revitalise the older part of the Pialba business district. Personally, i believe there’s one fundamental problem that needs addressing. We must have a suburb called Hervey Bay City which incorporates the CBD area. At present the CBD lies within the suburb of Pialba & fringe CBD in Uraween, therefore confusing many outsiders on where in fact the CBD is. It can also be hard for businesses to brand themselves on circumstances, intrastate or international level when they write there address down as Pialba, which means nothing beyond your region. The region has spent millions of dollars branding the town as a destination, but there’s no actual part of the city called Hervey Bay, we only officially have the Bay of Hervey Bay.
In the newest age of technology it is extremely important to get a clear brand out available in the market place, because customers are now doing most of these research via internet with search engines such as Google. Someone sitting in Sydney looking to accomplish business in Hervey Bay isn’t going to find a suburb such as Pialba; they recognise the brand name of Hervey Bay, just like they would enter Maryborough or Brisbane.
The matter goes way beyond normal branding, it gets reflected in property magazines& websites that report property values for all the different suburbs in around the area, but there’s no suburb of Hervey Bay. CBD Gummies Vegan Mixed Berries Many Weather maps don’t recognise our area, look at many of the state and national newspapers; they bypass Hervey Bay within their maps, although many towns with far smaller populations are shown. A few of the evening news weather maps do the same. Go to numerous search engines for travel, such as Google maps, RACQ, and the location of the city differs and you may not get yourself a clear or consistent location of where in fact the CBD is. It doesn’t exist beyond council’s town planning scheme.
As a person who works within the CBD and does a lot of commercial business state wide & interstate, it’s a supply of constant confusion and extremely tough to obtain accurate statistics to reflect CBD sales, populations, values etc. It can also be hard to describe to anyone interstate that there is no CBD suburb and section of Pialba or Uraween covers the CBD.
I believe it would have been a fantastic branding exercise for Hervey Bay to truly have a clear identity because of its City Heart. Also with the newest Fraser Coast Regional Council it may promote two CBD centres. This could be beneficial to business to all or any come under a steady Brand.