Social Media and the Development of the Web 2.0
Built to be spread through social interaction, Social Media utilizes accessibility and consumer usability. Taking full advantage of the wide spread use of the Internet, social media uses web-based technologies to activate singular media sources in dialogue with one another. Social networking has had democracy to the dissemination of information and knowledge, giving a voice to the general public, transforming the masses from content consumers to content producers. Social networking has been defined by Andreas Kaplan and Michael Haenlein as “a group of Internet bases application that build on the ideological and technological foundations of Web 2.0 and that enable the creation and exchange of user-generated content.” Many business have started to take advantage of this “user-generated content”, also called “consumer generated media “.The wide spread use of social media has taken the information age one step further into what is becoming called “The Attention Age”
With so much content available on the net and so many voices adding to web-based conversations, the question in play now becomes how to recapture the attention of the masses and rise above the noise that has been produced by the constant online media “buzz “.Distinguishing anybody particular site, person or idea on the net has a lot of creativity and innovation. This need has established a whole new pool of professionals who specialize in driving traffic or awareness of a certain Internet “site” or place. Since everybody has a voice, the target is to become an “authority” in a particular field or on a certain subject. Much of becoming an authority is creating a following.
Businesses large and small have begun to take advantage of this idea and the facility of user generated content and consumer generated media in order to use their customers as marketing tools. With a few simple incentives, business have to power to use their customers as promoters, increasing brand exposure and positive consumer feedback. With the extensive reach of social media sites such as Twitter, messages and information may be spread instantly to thousands of individuals across the globe.
Other types of social media include networking sites such as Facebook and LinkedIn, online forums such as Wikipedia, media sharing tools such as YouTube and MySpace (also a cultural networking site) podcasts, social bookmarking, blogs, vlogs and social network aggregation platforms.
With the widespread use of online media and the prevalence of the Internet, it’s atlanta divorce attorneys business’best interest to take full advantage of social media as an advertising and sales tool. In the United States, social networking accounts for 11 percent of all time used on the Internet. Over a fraction of Internet page visits in the US were to top social networking sites. Bleni Shikime në YouTube Twitter processes multiple billion tweets monthly and averages about 40 million tweets per day. While these numbers may seem staggering, they are increasing every day.
There are numerous ways businesses may use social media and Internet marketing with their advantage. By creating their particular online profiles, they are able to develop following online through sites such as Twitter, Facebook and LinkedIn, as well as distributing content through Wikipedia, a small business blog and their website. Since the target of social media is to begin and spread conversation, businesses have to give you a point of intrigue, be it through interesting content or an incentive in trade for participating in a information exchange.
Businesses also can use the information that sites such as Facebook offer about their users to a target Internet advertising at a certain market. Since Facebook publicly shares information such as occupation, location, martial status, educational background and interests, it is simple to create and target advertising campaigns at a certain group of users.
If done right, online media can be used to truly have the consumer do the marketing. Just like a store selling a shirt making use of their brand name printed across leading, businesses may use their customers as their particular advertising tools. For instance, if a small business creates a Facebook fan page they invite their customers to join by offering a simple incentive like a coupon or usage of “insider information”, their business name will be displayed on their fan’s profiles in the live newsfeed of their fans’friends. By increasing exposure, they will expand their following, thereby gaining more customers.
Social vs Industrial Media
Media may be loosely defined as “a source by which people gain information, education, news, etc.” Online media is distinct from industrial media in it is generally far more affordable and more accessible. Everyone can publish social media, whereas industrial media usually requires significant financial backing. While both social and industrial media have extensive reach, the ability to produce social media is available to anyone. Social networking can also be a lot more user friendly. Anyone with usage of the Internet can cause a Facebook profile or sign up for Twitter without any special training. Industrial media creators, on another hand, have typically received some kind of higher education devoted to the field. Perhaps where the 2 forms differ most is in the fact social media has the ability to be published in real time. Whereas there’s an occasion lag between an occurred event and the information being published in a newspaper, social media is broadcast instantaneously. It’s true that news-reporters can broadcast live to television, but they are able to only maintain one place at one time whereas social media users can distribute information from thousands of different sources. Take the recent earthquake in Chile, for example. While a few reporters and camera crews could show live footage from a certain point of interest, anyone with some type of computer or cellphone could instantly send updates on what was happening from wherever these were, thus providing thousands of live information sources on what was happening in real time. Because of the nature of the Internet, social media is permanent whereas industrial media is destructible. Conversely, however, once industrial media is published, it can’t be edited or altered. On another hand, social media may be changed almost instantly.