One day soon, kids won’t even know just what a video store is. All videos and movies is likely to be downloaded, making a visit to the video store an anachronism. Don’t laugh. The next time you ask a young child to roll down the windows, and they ask why people claim that, you’ll understand what I mean. They’ll soon think the exact same way about going to rent a movie.
The advantages for the consumer are huge, especially in this day and age of high gas prices and terrible traffic. Who wants to drive anywhere to go get their video content when it could simply be downloaded? A mouse click is a lot more convenient. As more folks view their computer as the biggest market of their entertainment system, the days of the video store are numbered. With the release of Microsoft’s Vista os, which has tremendous integrated video and entertainment capabilities, the consumer took another giant step toward adopting their computer as the biggest market of their entertainment universe.
As huge numbers of people purchased iPODs and to a smaller extent Microsoft Zunes for mobile video viewing, they’ve become accustom to having their content downloaded, rather than actually awaiting it to be delivered or driving to have it themselves download instagram story. The 5th generation of the iPOD and the release of the Zune within the last few quarter of 2006 have proved incredibly successful. The release of the video capable iPOD helped apple sell 14 million units in the 4th quarter of 2005 alone. The Zune has experienced somewhat slower sales, despite a larger, brighter full-color screen and WiFi networking capability, two features that should have helped Microsoft close the gap with Apple.
Many of reasons why the Zune has failed to sell on a par with the iPOD are as a result of Microsoft’s marketing technique for the player. As an example, even though the Zune will come in many colors, Microsoft has didn’t adequately communicate this fact to the buying public. An additional reason for the Zune’s slow sales has regarding Microsoft’s propensity to spell it out the Zune with marketingspeak, in place of clearly trying to explain to consumers why they need one. Here’s Microsoft talking about the Zune: “It’s actually not really a device. It’s an entrant into the newest connected entertainment market for creating new shared and social experiences based around content” Huh???
In May of 2007, Microsoft tried to reverse their previous failure to recapture the imagination of consumers with the introduction of the Halo 3 edition of the Zune. This special edition is packed with special Halo audio and video content, including Halo soundtracks, theatrical trailers, and a unique bout of Red vs Blue only readily available for the Zune. It is also emblazoned with Halo 3 graphics. At press time, the Halo 3 edition of the Zune is only available at Game Stop.
There are fewer technical reasons why the Zune has didn’t topple the iPOD in the portable video player marketplace. Probably the main one has regarding their inexplicable decision to exclude a search wheel form the Zune’s feature set. While it has a get a grip on that looks for all the world like a search wheel, it’s actually a 4-way cursor button, like on a TV remote control. A 4-way cursor isn’t how many consumers want to regulate their portable video players, so they’ve voted with their dollars in support of the iPOD. However, the Zune is a fantastic player, and the quality is perfect for a tiny portable. For anyone consumers who’ve bought their units with that in mind, they’ve the capacity to download and enjoy a variety of videos, TV shows and movies on a good, portable platform.
The iPOD enables the utilization of Apple’s AAC codec, MP3, Apple Lossless, AIF, or WAV formats for audio downloads. Video content is supported in H.264, which will be also known as MPEG-4 part 10. This is a standard for high quality, compressed video. The Zune uses, one guess here, Microsoft’s WMA and WMV formats for audio and video respectively. The Zune also supports H.264 for video and MP3 or AAC for audio. Both players enables JPEG picture formats. There are numerous file format converters readily available for use with both players to enable video in other formats and resolutions to be converted and optimized for storage and use with the portable players.